# Cookie Policy

Canonical page: https://effectfarm.com/cookie
Updated: 2026-10-11

> The cookies and browser storage that Effect Farm uses, what each one does, and how to say no.

Last updated: Oct 11, 2026

## Summary

Effect Farm uses a few cookies to keep you signed in to your wallet, to remember your choices and to understand how the site is used. We do not use advertising cookies.

If you visit from the European Union, the other EEA countries, the United Kingdom or Switzerland, we set analytics cookies and start Microsoft Clarity only after you click **Accept** in the cookie bar. If you click **Reject**, we do not set them. In other countries they start without the bar. You can change your choice at any time with **Cookie choices** at the bottom of every page; if you reject after an earlier accept, we delete our analytics cookies.

Analytics never run on the pages behind your private links (order, wallet and video links), and Microsoft Clarity never runs for a signed-in account.

## Cookies we use

| Cookie | Type | What it does | How long |
|---|---|---|---|
| `ef_wallet` | Essential | Keeps this browser signed in to the wallet of your email address after you open a wallet link | 30 days |
| `better-auth.session_token` and related | Essential | Keeps you signed in, if you use the optional sign-in | Up to 7 days |
| `ef_internal` | Essential | Set only in the browsers of our staff, so their visits do not count | 1 year |
| `ef_aid` | Analytics | A random visitor ID, so we can count visits and see which steps (upload, checkout) people reach | 1 year |
| `ef_src` | Analytics | Where your first visit came from (for example a search engine or an AI assistant) | 30 days |
| `_clck`, `_clsk`, `CLID`, `MUID`, `ANONCHK`, `MR`, `SM` | Analytics | Microsoft Clarity heatmaps and session recordings. Your photos, videos, private links and email address are masked, and typed text is masked | Up to 1 year |

## Browser storage

These values stay in your browser and never leave your device:

- `ef-consent`: your cookie choice, kept for 180 days. Then we ask again.
- `ef-country`: your country as our server saw it, kept until you close the tab, so we know if we must ask for consent.
- `ef_visit` and `ef_landed`: where this visit came from, kept until you close the tab (only after you allow analytics).
- Your theme (light or dark).

## Other websites

Payment pages run on the websites of Stripe, Link and PayPal, with their own cookies. The bot check on our forms (Cloudflare Turnstile) runs in a frame from Cloudflare.

## Managing cookies

You can block or delete cookies in your browser settings. If you block essential cookies, your wallet link and the optional sign-in do not keep you signed in.

## Contact

Questions about cookies: support@effectfarm.com.

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- [About](https://effectfarm.com/about.md)
- [Contact](https://effectfarm.com/contact.md)
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